Friday, June 25, 2010


A good article to read about AdWords Editor

Bid optimization and automation continue to play a critical role in search. However, focusing only on the bidding aspects of a solution, rather than the overall management technology, may be reducing your company's search growth.

I wouldn't consider myself a pure technologist (an evangelist, maybe). But over the last few years, I've focused on finding the "best in breed" search management technology. What I see (and what you probably know):

1. There are a handful of solid solutions in the marketplace (e.g., Kenshoo, Marin, and Search Ignite).

2. Bidding agents are somewhat of a commodity. To continue addressing advertiser needs, these partners have developed some insanely cool technology attributes to help advertisers market more efficiently.

Sunday, June 20, 2010


Adwords Editor is a free, downloadable Google application for managing your Google Adwords account. When you have a large number of Adwords campaigns, ad groups, ads and/or keywords, use Google Adwords Editor to download your account, update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account.
This is a great blog, for the rest or the article, see the words below

Why Adwords Editor ?

The major benefits for using Adwords Editor over Google Adwords account interface include:

* Making changes through Adwords Editor is done offline, you can then upload the changes to your Google Adwords account at any time
* Large scale changes can be made quicker through Adwords Editor than through Google Adwords account interface
* Store and navigate multiple Google Adwords accounts, and perform advanced searches and edits
* Copy or move items between your ad groups, campaigns, and Adwords accounts
* Export a copy of your Adwords account for archiving or sharing, and/or import an archive or share file of your Adwords account